Gas stations are places with high public attendance, but relatively short duration of stay. Also, in the last years the range of goods, which are not directly related to the filling procedure, has increased considerably. Therefore a gas station is a proper place for Digital Signage and interactive kiosks applications.
Displays can be used for advertising goods and therefore for additional turnover. Mobile operators can offer to a broad public additional services, which otherwise can be offered only in specialized telecom stores. By means of an interactive kiosk the customers can easily establish contact or get advice.
| By means of an Internet kiosk it is possible to learn gas station surroundings and find places of interest for tourists. Gas stations can also advertise seasonal services, for example change of winter/summer tires or fitness programs for the car. It is also possible to install kiosks, where tickets to the cinema, theatre or similar can be bought. |
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Available solutions for gas stations
- Paid surfing (wireless and stationary)
- Sales and information kiosks with electronic or cash payment
- Transport and travel information
- Software, kiosks and plasma screens for product advertising
- Hot spot management, authentication, authorization, billing
- Solutions for electronic advertising displays and digital advertising
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Advantages
- Additional turnover for the gas station
- Customer’s need in information can be satisfied
- Increased attractiveness for the gas stations, which use these techniques
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