The biggest problem of the car dealerships (and also real estate companies, travel agencies, etc.) is the optimal presentation of the complex product range. By means of kiosks the complex product range can be optimally presented with the support of multimedia content like videos, animations or music. Through the interaction the product catalogue becomes a product experience, the customer learns the product world on his own. Kiosks lower the threshold for contacts to let the client learn the products without being frightened by a too motivated seller. By means of touch screens the kiosks can provide an interactive experience also for people with little computer knowledge. Of course interactive application and screen design should be maximum effective and here the years of experience, which friendlyway has in the interaction/automotive field, are decisive.

Depending on the customer experience or idea certain products can be emphasized. By the use of the systems the customer loyalty system is optimally supported, because the points can be managed here and transferred to prizes. In the automotive field Lead Management is especially important for prospects (particularly at auto shows, like IAA or Geneva Auto salon). Also debit cards, which guarantee exclusive services like lounges, can offer at interactive kiosks attractive add-on services (for example, vouchers for events, test drive, etc).

By means of interactive touch displays and attractive locations of kiosks the products can be optimally presented 24 hours, 7 days a week. By additional use of big displays you can show spectacular videos, like for example emotional drives; attractive locations, like airports, conference halls or shopping centers, allow you to reach and manage many new customers.