no software installation at local departments, and therefore no maintenance or IT personnel required
content management from head office with local spots without the requirement to manage all content
the spots look similar to the customers at different stores: because the spots are based on templates, they look similar although contain different messages
no additional personnel costs, because system administration, monitoring of the screens, and template creation is made by friendlyway or a friendlyway partner
for users:
access from any place: a requirement is a PC with access to the Internet
no requirement for template creation, system configuration or administration: the user needs only to create actual messages for the customers.
for resellers:
a simple and easy to explain software product that requires no special IT knowledge from the reseller or from the end customers
additional revenue sources: the hosting server provider has the possibility to place third-party advertising on the customer screens
for content designers and media agencies:
new business opportunities: marketing digital media on public screens
get started immediately: template creation is based on a widely-used Adobe technology, there is no need to get additional knowledge
intellectual property rights remain protected, internal template structure is protected from access
